Bodmin and Wenford Leaflets

Full Steam Ahead for Bodmin Railway

 

Following the sucesses of our previous leaflet designs for Bodmin and Wenford Railway, which had contributed to a significant improvement in visitor numbers to the reknowned visitor attraction, our challenge for the 2011 leaflet was not inconsiderable.


Whilst creating a fresh new look to develop the branding and styling, we had to ensure we lost none of the appeal and clarity that the previous leaflets had achieved. Following a preliminary meeting with the client in the Spring, we decided that some new photography would be required and by spreading the information over two leaflets we would allow the special events section to have its own distinct and separate marketing vehicle.


Whilst it is still to soon to predict if the leaflets have acheived the desired results to increase visitor numbers and generate greater income for our client, we can take pride in the fact that the new designs have once again delivered on impact and legibility.


The new cover design stands out in a display-rack of competing leaflets - hopefully aiding is "pick-up-ablility", and the flow of the design and information make the readers journey through the leaflet as enjoyable as a ride on the train.


We look forward to reviewing the performance of the design with the client in a few months, to see if once again Bodmin and Wenford Railway has had a sucessful and rewarding visitor season.

Aawen Design Studio Ltd

2nd Floor Suite, 19 Lemon Street, Truro, Cornwall, TR1 2LS

Tel: 01872 264274 - Email: solutions@aawen.com

Registered office:

Brydon House · 5/7 Berry Road

Newquay · Cornwall · TR7 1AD

Registered in England & Wales No. 3899723